Post by lonestarprep on Feb 11, 2008 21:52:11 GMT -5
BIG DOG PRODUCTIONS
INDOOR FOOTBALL PODCAST MARKETING 2008
What is a podcast?
A podcast is defined as time shifted audio content, and contrary to its moniker, does not require an iPod. Through the invention of a technology called RSS (Really Simple Syndication,) you no longer have to wait until your favorite show airs to hear it. Now, your audio and/or video content is waiting for you on your computer just minutes after it is produced. There is no need to search for your favorite show online and download it. With RSS,it is always ready for you and you can listen when and where you like. Millions of podcast listeners now hear their favorite shows while working out at the gym, driving to work, or in the stands as their local heroes do battle on the gridiron. Think of it as TiVo for audio content.
BigDog Productions founder, Chris Doelle, is one of the world's earliest podcasters (2004) and one of the most successful with over 3 MILLION downloads across his shows.
The benefits of podcast exposure
The hardest thing for any second tier sports league to obtain is good media coverage. In today's option saturated markets, you need to do things to stand out. The Indoor/Arena Football product does a very good job of standing out in terms of fan interest, but we all know that the real money is made in sponsorship and endorsement deals. The most successful teams survive attendance downswings because their operating costs are already covered by corporate partners. Corporate partners want exposure. BigDog Productions can not only expand your exposure, but can become a valuable source of revenue for your team and the entire league.
Podcasting is on the vanguard of an entire "new media" movement. Just this week a study was released by Stanford Institute for the Quantitative Study of Society (SIQSS) revealing that youth today spend more time on Internet related activities than watching television for the first time in history. This is a radical departure from the old media model. Your fans are getting their information and entertainment online and you need to be there or be content to be part of the old way of doing things. Not only is your reach much better online, but your teams and league will instantly be seen as more cutting edge, forward thinking and yes -intense.
How to sell your sponsors on podcasting!
With radio, you're really never sure how many people are hearing your message. Because of this, you have to run your advertising frequently, to account for listener turnover. You can't just place a single ad and reach your whole audience. People tune in, people tune out, and the audience is ever-changing. Also, running your ad with a heavy frequency runs the risk of "turning off" your listeners. With a podcast, your advertising hits only your target audience. A single ad reaches all the show's listeners. With radio, the second your ad is completed, it is lost forever – with podcasting, every single show is always available and OUR VERY FIRST SHOW STILL GETS DOWNLOADS almost three years later. This kind of longevity for a single ad is revolutionary.
It's no secret that radio is seeing more competition from mp3 players, like iPods, every day. People are listening to their own content, on their own schedule, and more and more car stereos are adding mp3 support and portable player interfaces. A podcast sponsorship reaches this growing new audience.
Types of advertising you can sell – turn on the income stream.
In-show advertising
Arena/Indoor podcast listeners – your sponsors customers – will hear their sponsorship at the beginning of the show. Advertisements can be done NPR-style, where we talk personally about their products and services. This adds trustworthiness to the message, and doesn't take the listener out of the show with a faceless recorded advertisement. This also helps ensure that your message won't be skipped due to long commercial breaks. The in-show advertisement will include their company name, product or service, specifics on some of the advantages of the product or service, and the web address, etc.
Website advertising
In addition to the in-show advertising, a banner ad can be placed on both the teams and the BigDog Production family of websites, on the front page for the duration of the sponsorship. We receive more than two and a half million hits per month. The ad must be no more than 150 pixels wide, but can be up to 200 pixels tall, and can include animation.
The other HUGE thing is that this ad can be clickable so that a visitor can hear their ad or go directly to the sponsor's site.
Show notes advertising
A third placement for advertising will be in the show notes for each episode. Thisallows users with an RSS reader (or a podcast client) to see the ad if they don't happen to visit the website. The format for this advertisement is a written ad, with a link to sponsor's website.
Other methods of promotion
In addition to the placement mentioned above, BigDog Productions will also be glad to use promotions and giveaways to help spread the message. We can develop contests and promotions to give away sponsors products and services as prizes, or we can give listeners a coupon code, which they can use to get a discount. This is an excellent method for tracking ROI.
But WAIT - there's more! What would sports be without naming rights? That's right!
A sponsor can purchase the naming rights to the show each year. So you could have the US Navy San Angelo Pirates Podcast, the Swashbucklers Podcast brought to you by Bud Light or the Nextel Roughnecks Podcast, the sky is the limit! This tactic can instantly turn the small production investment into one of your best sources of income.
Meet the Team
"The Bandit" Chris Doelle
A serial entrepreneur since opening his first business (a bike repair shop) as a teenager back in 1979, Chris has always had a knack for turning hisinterests into his livelihood. The saying "if you love what you do, you'll never work a day in your life," is a perfect fit. Chris' company, BigDog Productions, has been providing corporate video services for the past 9 years. Clients include the March of Dimes, Farmer's Insurance, Stewart & Stevenson, Sterling Bank, Houston Area Pastors Council, and many more. As a hobby, Chris has been a sportswriter for over 20 years. During its first decade, he covered the Arena Football League as a regular writer for ArenaFan magazine covering the Texas Terror and Houston Thunderbears. For many seasons, he has covered high school football in the Fort Bend area for the Herald-Coaster newspaper in Richmond as well as doing stadium announcer duties for several high schools in the Houston area.
"Mighty" Mike Wright
Mike has been teamed up with Chris since they played football together at the high school level. It was a natural fit when Chris launched the Lone Star Gridiron High School Football Podcast that Mike be the co-host. In addition to co-hosting duties on one of the most wildly popular podcasts in existence, Mike works as a Information Technology Specialist for one of the nation's largest home builders. He brings a depth of knowledge to football coverage that is unparalleled. Mike's ability to find useful and interesting statistical information rivals that of a full team of researchers. Your podcast is never without thought-provoking football content, if anything – it is hard to decide what to leave out of each episode.
"The Eagle" J. Ronald Oswalt
Ronald joins the team as Vice President of Business Development, his work as Media Relations Director for the Texas Copperheads of the arena football league 2 as well as many other football related position have left him with an enormous rolodex of contacts both in the media and in sports management. These contacts have proven invaluable in helping clients make connections to improve their organizations well beyond the podcast.
Enough Talk Right? What's the Bottom Line?
There are several ways you can approach adding new media to your inventory – these are just a few ideas. We are also happy to discuss any other options.
Single Team Podcast
$4,000/yr per team (sold individually to team)
Team can then sell ads for the podcast and keep 100% of the ad revenue.
Shows during the season: at least 1 per week (March-August)
Shows during offseason: 1 per month (September-February)
Single Team Podcast
$3,000/yr per team (sold individually to team)
Team or BigDog can then sell ads for the podcast with ad revenue split 50/50.
Shows during the season: at least 1 per week (March-August)
Shows during offseason: 1 per month (September-February)
Entire League Podcast
(negotiable depending on how many teams sign up)
Team & league can then sell ads for the podcast and keep 100% of the ad revenue.
Shows during the season: at least 1 per week (March-August)
Shows during offseason: 1 per month (September-February)
As you can see, the costs are very reasonable as a full season with the team owning all the ad sales is less than the cost of one half-hour of television. The best part is that people can go back and listen to the show again anytime and the sponsor's ads will always be attached to that show.
FYI - Ads for such niche subjects as a local indoor football teams sell for anywhere from about $200/month to $500/month. These figures are from other podcasts, but are by no means set in stone. The Grape Radio Podcast which covers wine in California sells four spots per SHOW at $1,200 each.
[glow=red,2,300]The ad inventory from one show can pay for your entire year of production costs.[/glow] We are making waves in the podcasting world as well as in the world of football. New media is the wave of the future and forward-thinking companies are getting on board.
Contact Information
Chris Doelle
CEO & Co-host
Mobile 713-269-4620
Email – cdoelle@gmail.com
INDOOR FOOTBALL PODCAST MARKETING 2008
What is a podcast?
A podcast is defined as time shifted audio content, and contrary to its moniker, does not require an iPod. Through the invention of a technology called RSS (Really Simple Syndication,) you no longer have to wait until your favorite show airs to hear it. Now, your audio and/or video content is waiting for you on your computer just minutes after it is produced. There is no need to search for your favorite show online and download it. With RSS,it is always ready for you and you can listen when and where you like. Millions of podcast listeners now hear their favorite shows while working out at the gym, driving to work, or in the stands as their local heroes do battle on the gridiron. Think of it as TiVo for audio content.
BigDog Productions founder, Chris Doelle, is one of the world's earliest podcasters (2004) and one of the most successful with over 3 MILLION downloads across his shows.
The benefits of podcast exposure
The hardest thing for any second tier sports league to obtain is good media coverage. In today's option saturated markets, you need to do things to stand out. The Indoor/Arena Football product does a very good job of standing out in terms of fan interest, but we all know that the real money is made in sponsorship and endorsement deals. The most successful teams survive attendance downswings because their operating costs are already covered by corporate partners. Corporate partners want exposure. BigDog Productions can not only expand your exposure, but can become a valuable source of revenue for your team and the entire league.
Podcasting is on the vanguard of an entire "new media" movement. Just this week a study was released by Stanford Institute for the Quantitative Study of Society (SIQSS) revealing that youth today spend more time on Internet related activities than watching television for the first time in history. This is a radical departure from the old media model. Your fans are getting their information and entertainment online and you need to be there or be content to be part of the old way of doing things. Not only is your reach much better online, but your teams and league will instantly be seen as more cutting edge, forward thinking and yes -intense.
How to sell your sponsors on podcasting!
With radio, you're really never sure how many people are hearing your message. Because of this, you have to run your advertising frequently, to account for listener turnover. You can't just place a single ad and reach your whole audience. People tune in, people tune out, and the audience is ever-changing. Also, running your ad with a heavy frequency runs the risk of "turning off" your listeners. With a podcast, your advertising hits only your target audience. A single ad reaches all the show's listeners. With radio, the second your ad is completed, it is lost forever – with podcasting, every single show is always available and OUR VERY FIRST SHOW STILL GETS DOWNLOADS almost three years later. This kind of longevity for a single ad is revolutionary.
It's no secret that radio is seeing more competition from mp3 players, like iPods, every day. People are listening to their own content, on their own schedule, and more and more car stereos are adding mp3 support and portable player interfaces. A podcast sponsorship reaches this growing new audience.
Types of advertising you can sell – turn on the income stream.
In-show advertising
Arena/Indoor podcast listeners – your sponsors customers – will hear their sponsorship at the beginning of the show. Advertisements can be done NPR-style, where we talk personally about their products and services. This adds trustworthiness to the message, and doesn't take the listener out of the show with a faceless recorded advertisement. This also helps ensure that your message won't be skipped due to long commercial breaks. The in-show advertisement will include their company name, product or service, specifics on some of the advantages of the product or service, and the web address, etc.
Website advertising
In addition to the in-show advertising, a banner ad can be placed on both the teams and the BigDog Production family of websites, on the front page for the duration of the sponsorship. We receive more than two and a half million hits per month. The ad must be no more than 150 pixels wide, but can be up to 200 pixels tall, and can include animation.
The other HUGE thing is that this ad can be clickable so that a visitor can hear their ad or go directly to the sponsor's site.
Show notes advertising
A third placement for advertising will be in the show notes for each episode. Thisallows users with an RSS reader (or a podcast client) to see the ad if they don't happen to visit the website. The format for this advertisement is a written ad, with a link to sponsor's website.
Other methods of promotion
In addition to the placement mentioned above, BigDog Productions will also be glad to use promotions and giveaways to help spread the message. We can develop contests and promotions to give away sponsors products and services as prizes, or we can give listeners a coupon code, which they can use to get a discount. This is an excellent method for tracking ROI.
But WAIT - there's more! What would sports be without naming rights? That's right!
A sponsor can purchase the naming rights to the show each year. So you could have the US Navy San Angelo Pirates Podcast, the Swashbucklers Podcast brought to you by Bud Light or the Nextel Roughnecks Podcast, the sky is the limit! This tactic can instantly turn the small production investment into one of your best sources of income.
Meet the Team
"The Bandit" Chris Doelle
A serial entrepreneur since opening his first business (a bike repair shop) as a teenager back in 1979, Chris has always had a knack for turning hisinterests into his livelihood. The saying "if you love what you do, you'll never work a day in your life," is a perfect fit. Chris' company, BigDog Productions, has been providing corporate video services for the past 9 years. Clients include the March of Dimes, Farmer's Insurance, Stewart & Stevenson, Sterling Bank, Houston Area Pastors Council, and many more. As a hobby, Chris has been a sportswriter for over 20 years. During its first decade, he covered the Arena Football League as a regular writer for ArenaFan magazine covering the Texas Terror and Houston Thunderbears. For many seasons, he has covered high school football in the Fort Bend area for the Herald-Coaster newspaper in Richmond as well as doing stadium announcer duties for several high schools in the Houston area.
"Mighty" Mike Wright
Mike has been teamed up with Chris since they played football together at the high school level. It was a natural fit when Chris launched the Lone Star Gridiron High School Football Podcast that Mike be the co-host. In addition to co-hosting duties on one of the most wildly popular podcasts in existence, Mike works as a Information Technology Specialist for one of the nation's largest home builders. He brings a depth of knowledge to football coverage that is unparalleled. Mike's ability to find useful and interesting statistical information rivals that of a full team of researchers. Your podcast is never without thought-provoking football content, if anything – it is hard to decide what to leave out of each episode.
"The Eagle" J. Ronald Oswalt
Ronald joins the team as Vice President of Business Development, his work as Media Relations Director for the Texas Copperheads of the arena football league 2 as well as many other football related position have left him with an enormous rolodex of contacts both in the media and in sports management. These contacts have proven invaluable in helping clients make connections to improve their organizations well beyond the podcast.
Enough Talk Right? What's the Bottom Line?
There are several ways you can approach adding new media to your inventory – these are just a few ideas. We are also happy to discuss any other options.
Single Team Podcast
$4,000/yr per team (sold individually to team)
Team can then sell ads for the podcast and keep 100% of the ad revenue.
Shows during the season: at least 1 per week (March-August)
Shows during offseason: 1 per month (September-February)
Single Team Podcast
$3,000/yr per team (sold individually to team)
Team or BigDog can then sell ads for the podcast with ad revenue split 50/50.
Shows during the season: at least 1 per week (March-August)
Shows during offseason: 1 per month (September-February)
Entire League Podcast
(negotiable depending on how many teams sign up)
Team & league can then sell ads for the podcast and keep 100% of the ad revenue.
Shows during the season: at least 1 per week (March-August)
Shows during offseason: 1 per month (September-February)
As you can see, the costs are very reasonable as a full season with the team owning all the ad sales is less than the cost of one half-hour of television. The best part is that people can go back and listen to the show again anytime and the sponsor's ads will always be attached to that show.
FYI - Ads for such niche subjects as a local indoor football teams sell for anywhere from about $200/month to $500/month. These figures are from other podcasts, but are by no means set in stone. The Grape Radio Podcast which covers wine in California sells four spots per SHOW at $1,200 each.
[glow=red,2,300]The ad inventory from one show can pay for your entire year of production costs.[/glow] We are making waves in the podcasting world as well as in the world of football. New media is the wave of the future and forward-thinking companies are getting on board.
Contact Information
Chris Doelle
CEO & Co-host
Mobile 713-269-4620
Email – cdoelle@gmail.com